Manifesto

Founded by Samuel Granata in 2017 in Troyes, in the historic heartlands of the French textile industry, Rue Begand showcases a contemporary and considered treatment of the Made in France concept.

The idea? To breathe new life into the everyday outfit, worn all day long, both at the office and out on the sun-drenched streets which mark the divide between modern man and his home. A multi-faceted, non-elitist wardrobe. Perfect for formal settings as well as a more laid-back mood. Made up of simple but effective items.

« We believe in committed and non-elitist fashion. Fashion which evolves, shifts, inspires movement and travel ».

Samuel Granata, founder of Rue Begand.

Rue Bégand - La Maison

A committed label which stands for a French vision of masculine style, where sportswear and urban style stand side by side, and every detail reveals true technique. This is the case as prior to such creative exploits, the Granata family built a its reputation as tailors  of premium textiles. Working for several decades for France’s major luxury houses, it was the family workshop – L’Atelier d’Ariane – which supplied the leading lights of international high-end fashion.

So when, last year, the most recent generation of the Troyes family decided to launch a ready-to-wear fashion label for men, the concern for sourcing and expertise was every bit as exacting as it was for French-inspired excellence. Their way of asserting their heritage and authenticity, a completely transparent approach to production. But it is also, given the name, a tribute to the most iconic street in the history of local textile production.

Rue Bégand - La Maison
Rue Bégand - La Maison

Rue Begand’s outift

Urban yet smart, free of complexes but a fervent connoisseur of etiquette, the Rue Begand man is as dynamic as he is stylish, and truly makes his clothes his own through his unique touch. Perfected by Christophe Vérot, the brand’s artistic director who, 11 years ago, created the label Robinson Les Bains, this is a refined collection completely of our times, satisfying a longing for new French design. A collection designed for the real man in search of comfort and ease of movement as well as great craftsmanship and an impeccable line.